I’m in a rush today, my to do list is running overtime… but after some recent client meta ads consults I need to share this with you ASAP.
No fancy formatting, no pretty images, nothing but straight words.
STOP LEAVING MONEY ON THE TABLE.
Running Facebook ads – so simple anyone can do it.
Yes of course ->>>> But without the right strategies, you might be pouring your ad money right down. the. drain.
I’m meeting so many small business (and even growing businesses) that are trying to handle the ads themselves – after all, agencies can be super expensive, and of course “no one knows my business better than I do”. sound familiar?
As a Meta ad strategist, I’ve seen countless campaigns where time, money, and potential customers are slipping right through the cracks.
If you’re leaving money on the table with your Facebook Ads, there are three essential strategies you need to implement now. Don’t let the competition pass you by because of simple mistakes.
Meta’s ad algorithm is a powerhouse for finding potential buyers – but it needs data to work with. By uploading your entire customer list, you’re feeding Facebook invaluable information. The platform can use this data to find other people who match your ideal audience profile, making your targeting much more effective. And no worries – Meta’s privacy filters mean your data is secure. Just by making this one change, your ads can reach audiences primed to convert.
Yes, there’s a difference between a customer list and a buyers list. A customer list might include leads, one-time clients, or past buyers who never bought again. But a buyers list? These are your people. The ones who came back and bought more than once. They’ve demonstrated loyalty, and Facebook knows how to use this. Once your buyers list is uploaded, Meta can create lookalike audiences based on people who are statistically more likely to follow through with a purchase. That’s the difference between reaching curious viewers and dedicated buyers.
Let’s face it – not everyone clicks “buy” the first time they see an ad. But with Facebook retargeting, you can keep your brand at the forefront of their minds. By setting up retargeting audiences, you can reconnect with those who visited your website but didn’t convert. Even better, you can target those who showed higher intent, like people who visited specific pages or added items to their cart. Retargeting turns “maybe” into “yes” by giving potential customers those final, gentle reminders they need to complete their purchase.
You may be utilizing Facebook’s pixel on your site already, but are you using Google Tag Manager? Track who visits your site and what actions they take, giving you more data to build powerful audiences, is really easy to keep track of by setting up your pixel through Google Tag Manager. It’s easy to manage all your tracking tags in one place and keep everything organized. Google Tag Manager helps prevent errors, streamline updates, and makes it much easier to scale your ad campaigns.
You’re a business owner with a million other things on your plate. Running Facebook ads effectively takes time, attention to detail, and expertise. Book a free 15-minute strategy call with me, and let’s take a look at your current ad setup. Together, we can identify exactly where you’re leaving money on the table and build a plan that gives you both your time and your results back.
