As a long-time follower of digital marketing genius Amy Porterfield as soon as she announced on November 3rd, 2022 that her new book “Two Weeks Notice: Find the Courage to Quit Your Job, Make More Money, Work Where You Want, and Change the World” was available for pre-order I jumped at the chance to get it.
This book was specifically designed to help more people to realize they can be their own bosses. Not just like a cheerleader guide, but a full action-packed plan to help you do just that.
Not only was she offering it up for pre-order (eh, big deal) but she was offering a chance to be part of her exclusive book launch team.
Now, this launch team wasn’t just a bunch of big internet marketer big wig names, she was including her regular everyday customers, like myself that were on her list.
I was hooked. This was like a first-class seat to watch the entire launch play out. I was in, immediately!
Just like similar launches, all you needed to do, was go to any retailer, purchase the book, and then enter your order number on her website. I did just that.
This was where the fun began!
QUESTION: What was included for her book launch team?
ANSWER: just about everything!
As soon as you made your purchase you’d land inside the Facebook group for the book launch team (BLT). Here in the group everything was laid out, and “Amy Porterfield professional” as you’d expect. The team did an amazing job keeping us engaged and up to date on the latest happenings for the launch.
They gave us every single thing you’d imagine. We had a handbook, calendar, bonuses… and so much more. This launch was so well planned out. So many kudos to the marketing and content teams, because every dang detail showed up flawlessly.
Included with our book pre-purchase, was an advanced digital copy. First and foremost she wanted to give her readers the opportunity to do just that! We were under strict rules for accessing the book and such, but dang! Talk about feeling exclusive. Advanced copies! Wow
We were encouraged to read read read and share the book socially, and I felt a bit funny about sharing this with my socials, only because of the book’s name. It’s an incredible book, but I didn’t want to make anyone concerned that I was leaving my position in 2 weeks. On top of everything else going on, there was a book club happening, where each week a chapter was read and discussed.
Then something crazy happened! A few weeks after joining, people started getting galley copies of the book delivered to their homes. This is a physical copy of the book that was not published just yet. She sent out 500 physical soft-bound copies to the first 500 buyers. We were all pretty excited about it.
As part of the book launch bonuses, there was an exclusive 1-day workshop that everyone who got in early was invited to. When we showed up to this workshop, the BLT were all awarded VIP. Did that mean anything special besides being a member of awesomeness, you bet! We got an extra 1 hour VIP Q&A session after the event.
Ok, let’s get to my takeaways from the book launch.
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- They did a AMAZING job building up anticipation for the book
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- They successfully leveraged Amy’s entire network (colleagues and list)
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- They were able to deploy an army of influencers (and not-so-influencers) doing all kinds of social media marketing for them.
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- They utilized paid ads
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- Amy made herself available to anyone and everyone who wanted her to come on a Podcast. I do believe she mentioned that she did over 100 podcasts! I’d image that this ALONE, helped to spread the word about the book, tremendously.
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- After the launch ended, Amy was awarded the coveted New York Times Best Seller… and she gives thanks to all of us first and foremost.
Amy Porterfield is a true professional through and through. And if you’re ready to make a change in your life… to become your own boss, I’d say this book is the exact place to start. This book is a handheld walkthrough of the journey.
Pick up your copy today at Amazon.com!
As a self-imposed marketing geek (I don’t even know how I got here) I’ve created a Trello board recap of Amy’s entire book launch strategy (with my notes, screenshots, copy, etc.) for my future reference. If you’d like to get your hands on this board, drop me an email Trish at trishgillliam.com! I’m happy to share these notes with you.
Here For Your Success,
*Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, I will receive an affiliate commission at no extra cost to you. All thoughts and opinions in the post remain mine. This is not a sponsored post.
